Upcoming NetWorks!:

Thursday, September 11

"GenX and GenY go Head to Head on Generational Marketing for Your Business"

Presenters: Derek Mehraban & Ross Johnson, Co-founders of Ingenex Digital Marketing

Derek Mehraban, GenX CEO of Ingenex Digital Marketing and Ross Johnson GenY CCO of Ingenex Digital Marketing go head to head to explore marketing across generations.

Different generations = different media + different messages. What does Gen Y pay attention to? How digitally savvy are todays Boomers? What role does Gen X play in the middle? How can you capitalize on these trends for your business?

Gen X: Derek Mehraban has enjoyed a successful 15-year career as a creative marketing professional and leader in the digital marketing industry. Mehraban has amassed considerable experience leading online and offline marketing efforts for consumer products, automotive, healthcare, manufacturing, education and business-to-business clients. Mehraban is a graduate of Michigan State University, and worked for DMB&B, Campbell-Ewald, and Q LTD before founding Ingenex in 2006.

Gen Y: Ross Johnson has been building client web sites since 1997. As founder of 3.7 Designs and co-founder of Ingenex Digital Marketing, Johnson is known for his leading edge web design and strategic leadership on search engine optimization, pay per click management, e-commerce, social media, blogging and podcasting strategy for clients. Johnson is a part time instructor at Washtenaw Community College, founder of Refresh Detroit, and the web site chair for the Ann Arbor Ad Club.

Ingenex Digital Marketing Firm - http://ingenexdigital.com/

Digital Marketing Blog & Podcast - http://thedigitalbus.com/

Past NetWorks!:

NetWorks!
Thursday, July 10
Stonebridge Golf Club
1825 Clubhouse Drive, Ann Arbor
11:30am – 1pm

“Strengthen Your Professional Network with LinkedIn!”

LinkedIn is a social networking service for professionals. So how can it help your business? LinkedIn lets you manage your contact list, connect to new people, follow people as their contact information changes and even draw upon the wisdom of your network. You can expose parts of your profile to Google, which gives you another way of improving the visibility of you and your website. LinkedIn can even be a tool for gathering intelligence on potential clients, customers, partners and even your competition. This talk will give you an overview of how to take advantage of LinkedIn to grow your business!

Mike Beasley, User Experiologist
B.A. English and Music, University of Michigan, and M.S.I. Human-Computer Interaction, University of Michigan
Mike is committed to improving the world, one user interface at a time. He has worked on websites and computer software, has done usability testing, heuristic evaluations, user research and has had a strong interest in figuring out why people do the things that they do. Before joining Pure Visibility, Mike was a usability engineer at Compuware and at Thomson Gale. Mike is currently president of the Michigan chapter of the Usability Professionals' Organization and Associate Content Editor for UX Magazine.

About Pure Visibility
Pure Visibility's Own Page One methodology combines multiple forms of online marketing, offline marketing, and web analytics to inform a comprehensive, integrated Internet marketing strategy. Our mission is to help you use the Internet to connect with customers and then build long-term relationships with them by intelligently leveraging the ever-increasing variety of Internet technologies. Founders Linda Girard and Catherine Juon were pioneers in search engine marketing in 1997 and founded Pure Visibility in 2005. Since then Pure Visibility, based in Ann Arbor, Michigan, has served over 40 customers ranging from small start-ups to billion dollar utilities and leading national franchises. In an exploding industry, Pure Visibility's practices are built on the ever-growing experience of the principals, who remain hands-on practitioners, and ongoing collaboration with other industry leaders.

NetWorks!
Thursday, June 12
The Polo Fields Golf and Country Club
5200 Polo Fields Drive, Ann Arbor
11:30am - 1pm

Please pre-register before noon on Wednesday, June 11th.

Sponsor: Fidelity

Program: “Power NetWorks! – Making your Connections Count.”

The next evolution of the popular “Power Mingle” is the “Power NetWorks!” Speed Dating for your business. Come prepared to answer the following questions during the Power NetWorks!: what is my core business, who is my ideal client, and what makes me different from my competition – in three minutes or less!

NetWorks!
Thursday, May 8th
Ann Arbor Country Club
4699 East Loch Drive, Ann Arbor
11:30am - 1pm

Sponsor: Century Communications

Presenter: Kristin Jonna, Vinology Wine Bar and Restaurant

"Home Grown Stories."

Several times a year we present a local story of interest that we hope will inform and inspire you in your business. Understanding the background of local businesses and their owners will help you become part of the fabric of this community.

"I am not a big fan of retail, but I'd rather be selling wine than shoes." That is what Kristin Jonna said to her father as a young girl when he asked her to join him in their wine and food businesses, Merchant of Vino, many years ago. Since then, Kristin has traveled the world, alongside her father, to explore food and wine cultures. After selling two retail store chains and celebrating her father's retirement, Kristin's latest endeavor is a wine bar concept, named Vinotecca in Royal Oak and Vinology in Ann Arbor, which is inspired by her travels in California and abroad. She aims to make wine fun and accessible to all types of people, to help her guests further understand their palates and the world of wine, and to compliment the menus with wine-friendly world cuisine.

NetWorks!
Thursday, April 10th
Four Points by Sheraton Ann Arbor
3200 Boardwalk, Ann Arbor
11:30am – 1:00pm

Sponsor: Blue Care Network of Michigan

Presentor: Eleni Kelakos, President and Chief Catalyst, SPEEK
“Tips and Tools to Tame the Power Point Monster.”

Have you ever shuddered at the prospect of sitting through yet another Power Point presentation? Improperly implemented, Power Point can be a bore, a snore and a colossal distraction. Learn what to do – and, especially, what NOT to do—to make your Power Point presentation work for you and not against you! Will Eleni be using a Power Point to make her point? You betcha!

Eleni Kelakos is on a mission to inspire people to be more of who they are, so they can lead the way for others to do the same. With over twenty-five years experience as a professional actress, touring singer-songwriter and recording artist, Eleni brings a performer’s passion and flair to her flagship musical motivational keynote program, TOUCH THE SKY. When not on the speaking platform, Eleni the President and Chief Catalyst of SPEEK (Speaking Powerfully and Effectively, with Eleni Kelakos), uses her expertise to help people make their speeches and presentations more authentic, powerful and memorable.
Full Audience Introductions: -followed by the popular "Power Mingle" - participants will have the opportunity to introduce themselves in 10 words or less - pay close attention and make your connections count during the "Power Mingle."

Bring plenty of business cards and make your connections count! Please forward this email to any friends or co-workers who may be interested in attending.

Pre-register. You can register through the Chamber website at www.annarborchamber.org or by phone at 734.214.0104 or by e-mail at Barbara@annarborchamber.org or by fax at 734.665.4191.

NetWorks! creates new business relationships along with opportunities to learn from key business leaders. Held monthly (except in August) over lunch, you can meet key connections and be back to the office quickly.

October NetWorks speaker Casey Stark of 1-800-GOT-JUNK? discusses the three characteristics of her year-old franchise's success.

10 Minute "Power Mingle"
By networking, you expand your base of people who can provide you with services you need, people who might be your next customers or even a new business partner. NetWorks! is a monthly event that combines an informative speaker with structured networking and alternates between breakfast and lunch, with time allotted for full audience introductions and the popular “Power Mingle.” Tom Denk, NetWorks! Committee Chair, invented the 10 Minute Power Mingle. At the start of NetWorks! every attendee gives a 10 word introduction to the entire audience. While introductions are fresh in everyone’s mind, the group has 10 minutes to approach the people that most intrigued them. We call it a “Power Mingle" because these minutes are for one purpose – to move quick, meet people and exchange information and contacts. With a room of 75 to 150 people, networking is easy for even the quietest people to mingle.