LA2M: Lunch Ann Arbor Marketing
Wednesday, March 17
Conor O’Neill’s Celtic Room
318 South Main Street, Ann Arbor
11:45am – 1pm
“Zag” by Marty Neumeier.
Scott Hauman, Daggerfin presents a book about Radical Differentiation for High-Performance Brands
Digital marketing topics accelerate to the next level as LA2M kicks off its fourth season of lunchtime discussions. For over a year LA2M has been bringing together marketing professionals, entrepreneurs, students and members of the business community to learn and share marketing best practice, network and enjoy a friendly and relaxed lunch hour in the heart of Ann Arbor.
cost: Free; $10 lunch
want more information?
Ten Things You Must Know About Mailing
Wednesday, March 17
Allegra Print & Imaging
1283 Industrial Drive, Saline
3:30pm
This seminar will take the mystery out of direct mail including how to save money on mailing costs, how to get a better response through targeted mailing lists and design, why there is no need for your own mailing permit, how to take advantage of presort, standard and first class mail rates and what are automation discount and barcode opportunities.
For registration information, call 734.944.1404 ext. 119.
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Who is Anton Chekhov?
Monday, March 22
Ann Arbor District Library, Downtown Branch
343 South Fifth Avenue, Ann Arbor
7pm – 8:30pm
Join Professor of Slavic Languages and Literatures, Michael Makin and Residential College Drama Lecturer Katherine Mendeloff as they examine Chekhov’s role in Russian literature and society and as transformer and innovator of Russian drama.
U-M acting students will also perform several scenes from Uncle Vanya featuring costume, live music and other scenic elements, setting the stage for a lively discussion of Chekhov’s classic play and the challenges set forth for actors and directors in mounting this production.
This event is presented in conjunction with the University Musical Society production of Chekhov’s Uncle Vanya by the Maly Drama Theater of St. Petersburg at the Power Center March 25-28. The event is also held in collaboration with the U-M Center for Russian and East European Studies, and the U-M Department of Slavic Languages and Literatures.
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LA2M: Lunch Ann Arbor Marketing
Wednesday, March 24
Conor O’Neill’s Celtic Room
318 South Main Street, Ann Arbor
11:45am – 1pm
Engaging a Target Market / Graduating from User Traffic to User Advocate
Shauna Nicholson, Entrepreneur
Digital marketing topics accelerate to the next level as LA2M kicks off its fourth season of lunchtime discussions. For over a year LA2M has been bringing together marketing professionals, entrepreneurs, students and members of the business community to learn and share marketing best practice, network and enjoy a friendly and relaxed lunch hour in the heart of Ann Arbor.
cost: Free; $10 lunch
want more information?
FastTrac Orientation
Friday, March 26
Washtenaw Community College, Morris Lawrence Building
4800 East Huron River Drive, Ann Arbor
9am – 12:30pm
An orientation session required to register for the Fast Trac® Courses in Washtenaw, Lenawee, Hillsdale, and Jackson Counties. This half day session will orient you to the Fast Trac® program and what commitment will be required of you as the entrepreneur. At this session you will spend time with an advisor who will help you select, and enroll in the Fast Trac® entrepreneurial program best suited for you and your business.
This orientation session is required to enroll in any FastTrac program in Washtenaw, Hillsdale, Jackson and Lenawee Counties.
There's no substitute for experience. Nothing proves better than Fast Trac® a program facilitated by entrepreneurs who are not only knowledgeable but have a proven ability to connect with people. They create an environment that encourages you to interact with other entrepreneurs - gaining insight from their experiences and establishing relationships.
Speaker(s): MI-SBTDC Business Counselors
Co-Sponsor(s): Washtenaw Community College, MEDC
There is no smoking allowed on the campus of Washtenaw Community College, please do not smoke while attending the orientation.
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Present and Pitch Like a Pro!
Saturday, March 27
10am – 5pm
Eleni Kelakos, President and Chief Catalyst
Eleni Kelakos Enterprises, Ltd.
You'll learn- and reinforce- some basic communication and presentation techniques, including:
* How and why to think like an actor: Preparation, Practice, Props
* The importance of Connecting First and Speaking Second
* Breathing and Relaxation- the key to communicating with ease and authenticity.
* The Power of Intention: Turning yourself on so you can turn your audience on
* Structuring your presentation for optimum impact
* How to tame the Power Point Monster
* How and why to incorporate personal stories into your presentations
You'll also have the opportunity to give a critiqued presentation to your classroom colleagues at least once and possibly twice! This is a great opportunity to tackle your public speaking issues in a safe and caring environment.
Note: All attendants will receive Eleni's "Let Go of the Armor" breathing and relaxation audio CD plus "breathe" wristband.
cost: $175 by March 5th; $195 by March 19th
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Internet Marketing with Web & Social Media
Tuesday, March 30
MI-SBTDC
301 W. Michigan Avenue, Suite 101, Ypsilanti
11:30am – 1pm
Using the internet effectively is a critical piece of many small businesses' marketing strategies. Learn about pay-per-click campaigns, search engine optimization, social media, blogs, podcasts and more in this information-packed session. Cut through the hype and learn which of these tools can help you grow your business.
Please bring brown bag lunch. Coffee, hot tea, and water will provided
Fee: $ 10.00
want more information?
LA2M: Lunch Ann Arbor Marketing
Wednesday, March 31
Conor O’Neill’s Celtic Room
318 South Main Street, Ann Arbor
11:45am – 1pm
Social Marketing and Online Consumer Reviews
Joel Vergun, AV Consulting
Digital marketing topics accelerate to the next level as LA2M kicks off its fourth season of lunchtime discussions. For over a year LA2M has been bringing together marketing professionals, entrepreneurs, students and members of the business community to learn and share marketing best practice, network and enjoy a friendly and relaxed lunch hour in the heart of Ann Arbor.
cost: Free; $10 lunch
want more information?
Media Made Modern Seminar
Wednesday, March 31
Washtenaw Community College
4700 East Huron River Drive, Ann Arbor
2pm – 3pm
Sponsored by: AnnArbor.com
Presented by: Power Marketing and Research
Learning to communicate with the media in the modern world
You know you have a great story to tell about your business. But how do you reach the media and get exposure?
Join us for a panel of experts who are ready to answer your questions about the new media experience. Online news media, radio, and television panelists will be represented along with an expert in media outreach.
Be ready with your questions about:
• How to reach new online news publications
• How to pitch a story
• What types of stories are appropriate for radio
• What to say during an interview
• How to prep for an appearance on local access television
• How to use social media as a tool to promote your other media placements
Moderator: Debra Power
Panelists
• Paula Gardner, AnnArbor.com
• Vincent Duffy, WUOM
• Lucy Ann Lance, "The Lucy Ann Lance Business Insider"
• Megan Crosbie, Ann Arbor Area Chamber of Commerce
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Everything you need to know about the Financial and Legal Aspects of Starting, Owning/Running and Buying a Business- An Overview
Wednesday, March 31
Washtenaw Community College
4700 East Huron River Drive, Ann Arbor
4pm – 5pm
Michelle Webster, Ann Arbor SCORE Chair, SCORE counselors and other experts will provide an overview of the Financial and Legal Aspects of Starting, Owning/Running and Buying a Business- An Overview. Presenter will include experts in the legal and financial fields and includes presentations from the SBA, CPA’s, Attorneys, Financial Advisors, Venture Capital, Angel Investors and bankers.
want more information?
APRIL
Fundamentals of Writing a Business Plan
Tuesday, April 13
MI-SBTDC
301 W. Michigan Avenue, Suite 101, Ypsilanti
3pm – 6pm
An Essential Tool for your Small Business. Every existing or prospective business needs a plan, but every plan is unique. This workshop will help you understand the necessary content and best format for your business plan, and show you the resources to create it.
Speaker(s): MI-SBTDC Business Consultant Cathie Abad
want to register?
Tuesday, April 27
MI-SBTDC
301 W. Michigan Avenue, Suite 101, Ypsilanti
11:30am – 1pm
This is the first in a series of two marketing workshops that will focus on the development of your sales & marketing plan. Part one will define your business, the competition, and your target market. We will also be covering the components of an elevator speech and how to correctly brand your business. Throughout these workshops we will be taking a hands-on approach that will enable you to leave with the actual beginnings of your own sales and marketing plan.
Speaker(s): MI-SBTDC Business Consultant Cathie Abad
Please bring a brown bag lunch to the meeting. Coffee, hot tea and water will be provided.
Fee: $ 10.00
want to register?
