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Educational

AUGUST

Vision to Reality: Introduction to Small Business
Tuesday, August 19
MI-SBTDC Region 12
301 W. Michigan Avenue, Suite 101, Ypsilanti
3pm – 5:30pm

Do you dream of starting a business but do not know where to start? This session gives you the information you will need to start building a successful business strategy. Topics discussed include sources of assistance, market research, financing, business partners, taxes, record keeping and more.

Cost: $30

want more information? 

LA2M – Lunch Ann Arbor Marketing
Wednesday, August 20
Pizza Pino
221 West Liberty
11:45am - 1pm

Ross Johnson, Ingenex Digital Marketing
Landing Page Optimization

LA2M is changing its format to provide more value for its lunchtime participants.  The diverse group of marketing professionals felt it was time to step up a notch and put more order into its weekly free knowledge exchange. The new format will spotlight one area of marketing each week. Subject matter experts will present and then lead group discussion. The range of marketing subjects, over the coming weeks is extensive, ranging from traditional marketing to new and emerging marketing concepts and technologies.

want more information?

Free MBA Admissions Seminar
Thursday, August 21
Ann Arbor District Library, Lower Level
343 South Fifth Avenue, Ann Arbor
6:30pm – 8:30pm

Applying for an MBA?

Join us for a free seminar on the topic of MBA Admissions. Learn valuable strategies for improving your GMAT score and gain an insider’s perspective on the MBA admissions criteria. Event will be hosted by test prep agency, Princeton Review and admissions consulting firm, Inside MBA Admissions.

About The Princeton Review
The Princeton Review (Nasdaq: REVU) is a pioneer in the world of education. Founded in 1981 and headquartered in New York City, the Company offers private tutoring and classroom and online test preparation to help students improve their scores in college and graduate school admissions tests. The Company's free website, www.PrincetonReview.com, helps over half of university-bound students research, apply to, prepare for, and learn how to pay for their higher education, and helps hundreds of colleges and universities streamline their admissions and recruiting activities. In addition, The Princeton Review works with school districts around the U.S. to measurably strengthen students' academic skills by connecting ongoing assessment with professional development and instruction and by providing districts with college and career resources for both students and guidance counselors. The Company also authors more than 200 print and software titles on test preparation, college and graduate school selection and admissions and related topics.

About Inside MBA Admissions
Inside MBA Admissions provides elite admissions consulting services to MBA applicants from around the world. Founded by a former admissions director, we operate with a simple value proposition: “We know the admissions criteria and can apply our expertise to get you accepted.” Inside MBA Admissions offers applicants a wide array of services ranging from comprehensive assistance throughout the entire application process, to more focused assistance for a particular application component. We offer assistance on school selection, application strategy, resumes, essays, letters of recommendation, interview preparation and post-application management. Inside MBA Admissions also offers free 30-minute consultations to provide candidates with a preliminary assessment of their candidacy.

want more information?

Donuts and Search Marketing
Friday, August 22
Pure Visibility Inc.
201 South Main Street, fifth floor, Ann Arbor
8:30 – 10am

Overwhelmed by the vast world of Internet marketing? Pure Visibility can help with its Donuts and Search Engine Marketing seminar. This no-charge group session will be mostly informal - after a brief overview of search marketing activities, they'll spend most of the time discussing your questions. They'll provide donuts, a space to meet and at least one of our search marketing experts. They'll talk at whatever level is comfortable for the people that show up: a basic intro to search or Q&A for people who have specific questions….

Possible topics include:
• What is search marketing and how can it help me?
• Is "natural"/"organic" search really free?
• What is the relative time for a return on investment in SEO, PPC and Social Media?
• How can I turn web visitors into customers?
• Why is my website not getting much search engine traffic?

want more information?

Marketing Your Small Business 2
Tuesday, August 26
MI-SBTDC Region 12
301 West Michigan Ave, Suite 101, Ypsilanti
11:30am – 1pm

The second workshop in our sales and marketing series will focus on utilizing and reviewing the work that was done in the first session. From this you will develop the content of the marketing tools that you will need to communicate your message to your target audience. We will also cover public relations, advertising and marketing research. All of the work from the two workshops will be applied to a marketing plan outline.

Cost: $10

want more information? 

Seminar Series                                             
Tuesday, August 26, 2008
Sandler Sales Institute
2750 South State Street, Ann Arbor
3pm – 5pm

“The Seven Deadly Sins of Negotiating”

Presenter – Joe Marr, President, Sandler Sales Institute, Marr Professional Development

Everything you want is owned or controlled by someone else, so you are negotiating all the time! Joe will outline the seven most common mistakes that lead to leaving money on the table or being stuck in unhealthy business transactions, and offer tactics that help you avoid committing these “sins”. 

Joe Marr Has over 20 years experience organizing, training, coaching and managing high technology sales professionals worldwide, in medical device, analytical chemistry, microbiology, biotechnology, high purity water and dental markets. He runs the Sandler Sales Institute in Ann Arbor, MI where he has helped hundreds of businesses become more effective at selling, and writes the “Selling Smart” column for the Ann Arbor Business Review. His mission is to teach his mostly professional and technical clients how to develop trusting and honest relationships with their prospective clients faster—and more sales just happen.

want more information?

LA2M – Lunch Ann Arbor Marketing
Wednesday, August 27
Pizza Pino
221 West Liberty
11:45am - 1pm

Jamie Cope, Nformation Design
Engaging User Experiences

LA2M is changing its format to provide more value for its lunchtime participants.  The diverse group of marketing professionals felt it was time to step up a notch and put more order into its weekly free knowledge exchange. The new format will spotlight one area of marketing each week. Subject matter experts will present and then lead group discussion. The range of marketing subjects, over the coming weeks is extensive, ranging from traditional marketing to new and emerging marketing concepts and technologies.

want more information?

Practical Business Plans: An Essential Tools
Thursday, August 28
MI-SBTDC Region 12
301 W. Michigan Avenue, Suite 101, Ypsilanti
3p – 6pm

Every existing or prospective business needs a plan, but every plan is unique. This workshop will help you understand the necessary content and best format for your business plan and show you the resources to create it.

Cost: $30

want more information?

SEPTEMBER

Free Accredited Continuing Education for Realtors
Wednesday, September 3
Ann Arbor Area Chamber of Commerce
115 West Huron Street, 3rd floor, Ann Arbor
9am – 2pm

want more information?

LA2M – Lunch Ann Arbor Marketing
Wednesday, September 3
Pizza Pino
221 West Liberty
11:45am - 1pm

Kai Blum, MS&L Digital
SEO for Small Business

LA2M is changing its format to provide more value for its lunchtime participants.  The diverse group of marketing professionals felt it was time to step up a notch and put more order into its weekly free knowledge exchange. The new format will spotlight one area of marketing each week. Subject matter experts will present and then lead group discussion. The range of marketing subjects, over the coming weeks is extensive, ranging from traditional marketing to new and emerging marketing concepts and technologies.

want more information?

Google AdWords Success Workshop
Thursday, September 11
Pure Visibility Inc.
201 South Main Street, fifth floor, Ann Arbor
9am – 4:30pm

Pure Visibility understands that AdWords accounts are very easy to set up and use, but difficult to master. At the end of the day, regardless of your skill level, the challenges in Pay Per Click are the same:
• How do I plan my strategy?
• How can I measure success?
• Do I know the latest techniques for increasing visitors, sales, and the bottom line?
• How do I get the most out of my limited management time while still getting the most out of my account?

Their course is a one-day workshop that provides winning, proven principles that will help you succeed in Pay Per Click management, regardless of whether you're a beginner who hasn't set up an AdWords account or a seasoned professional with years of experience.

Attendees must bring a laptop computer with wireless connectivity

want more information? 

NetWorks!
Thursday, September 11
11:30am – 1pm

want more information?

Virtual to Reality: Introduction to Small Business
Tuesday, September 16
Ypsilanti District Library
5577 Whittaker Road, Ypsilanti
6pm – 8pm

Do you dream of starting a business but do not know where to begin? This session gives you the information you will need to start building a successful business strategy. Topics discussed will include sources of assistance, market research, financing, business partners, taxes, record keeping and more.

want more information?

LA2M – Lunch Ann Arbor Marketing
Wednesday, September 17
Pizza Pino
221 West Liberty
11:45am - 1pm

Shawn Smith, MLive
Mobile Marketing

LA2M is changing its format to provide more value for its lunchtime participants.  The diverse group of marketing professionals felt it was time to step up a notch and put more order into its weekly free knowledge exchange. The new format will spotlight one area of marketing each week. Subject matter experts will present and then lead group discussion. The range of marketing subjects, over the coming weeks is extensive, ranging from traditional marketing to new and emerging marketing concepts and technologies.

want more information?

National Association of Career Women
Wednesday, September 17,
Weber’s Inn
3050 Jackson Road, Ann Arbor
11:45am – 1pm

Cost: $20

"All About You: Learn to Communicate and Build Your Career"

For more information, contact Christine Mann 734.439.2904

New Enterprise Forum
Thursday, September 18
SPARK Central
330 East Liberty Street, Ann Arbor
Registration & networking 5pm; program begins at 5:45pm

WHO NEEDS A @#! VENTURE CAPITALIST?
Maybe we all do!
You may view them as funding gatekeepers, but venture capitalists are actually one part of an interconnected economic ecosystem that includes participation between the state, companies, pension funds and venture firms to produce prosperity. Join us to understand why you and your local VC might have more in common than you thought...

Our Panelists:
• Cindy Douglas – Director, Program Administration, Michigan Economic Development Corporation
• Francis Glorie – Former CFO, Irwin Magnetics & Independent Finance/Marketing Consultant
• Tony Grover – Managing Director, RPM Ventures
• Peter Woodford – Alternative Investments Division Administrator, Investments Bureau, Department of Treasury, State of Michigan

Moderator:
• Our moderator will be venture financing expert, Mahendra Ramsinghani

want more information?

Morning Edition
Wednesday, September 24
7am - 8:45am

want more information?

LA2M – Lunch Ann Arbor Marketing
Wednesday, September 24
Pizza Pino
221 West Liberty
11:45am - 1pm

Scott Hauman, Q LTD
Naming Your Brand

LA2M is changing its format to provide more value for its lunchtime participants.  The diverse group of marketing professionals felt it was time to step up a notch and put more order into its weekly free knowledge exchange. The new format will spotlight one area of marketing each week. Subject matter experts will present and then lead group discussion. The range of marketing subjects, over the coming weeks is extensive, ranging from traditional marketing to new and emerging marketing concepts and technologies.

want more information?

Donuts and Search Marketing
Friday, September 26
Pure Visibility Inc.
201 South Main Street, fifth floor, Ann Arbor
8:30 – 10am

Overwhelmed by the vast world of Internet marketing? Pure Visibility can help with its Donuts and Search Engine Marketing seminar. This no-charge group session will be mostly informal - after a brief overview of search marketing activities, they'll spend most of the time discussing your questions. They'll provide donuts, a space to meet and at least one of our search marketing experts. They'll talk at whatever level is comfortable for the people that show up: a basic intro to search or Q&A for people who have specific questions….

Possible topics include:
• What is search marketing and how can it help me?
• Is "natural"/"organic" search really free?
• What is the relative time for a return on investment in SEO, PPC and Social Media?
• How can I turn web visitors into customers?
• Why is my website not getting much search engine traffic?

want more information?

Marketing Your Small Business 3
Tuesday, September 30
MI-SBTDC Region 12
301 West Michigan Avenue, Suite 101, Ypsilanti
11:30am - 1pm

Using the internet effectively is a critical piece of many small businesses' marketing strategies. Learn about pay-per-click campaigns, search engine optimization, social media, blogs, podcasts and more in this informaton packed session presented by Ingenex Figital Marketing. Cut through the hype and learn which of these tools can help you grow your business.

Cost: $10

want more information? 

Seminar Series                                             
Tuesday, September 30, 2008
Ann Arbor Area Chamber of Commerce
115 West Huron, 3rd Floor, Ann Arbor
3pm – 5pm

“Five Fundamentals of Business Success”

Presenter – Ian Charles, Ph.D., President of the Boleyn Advisory Group Inc. and Ann Arbor facilitator for The Alternative Board®.

According to the US Department of Commerce, less than 1 in 4 non-franchise, start-up businesses make it past the 5th year. So what are the things that differentiate the successful businesses from those that fail? More importantly, what do you have to do in your business if you want to succeed?

In this program, you will learn the five fundamental things to get right if you want your business to be one of those that makes it. Find out how this approach has already helped dozens of local companies transform their business models and get set for a successful future. This seminar is highly interactive and attendees will complete a workbook that will show them the areas where they can improve.

Ian has over 20 years of business experience in the US and Europe in a variety of industries including automotive, manufacturing, business and technical services and public sector power generation. His career has included senior management roles with Ford Motor Company, Masco Corporation, MSX International and Wagon plc. The Boleyn Advisory Group is a strategy consulting firm based in Bloomfield Hills, Michigan that helps clients answer those difficult “what should I do now?” questions. The firm specializes in business performance improvement and provides assistance to clients at a variety of levels.

want more information?

OCTOBER

LA2M – Lunch Ann Arbor Marketing
Wednesday, October 1
Pizza Pino
221 West Liberty
11:45am - 1pm

Daniel DeMoss, MS&L Digital
Building Relationships With Bloggers

LA2M is changing its format to provide more value for its lunchtime participants.  The diverse group of marketing professionals felt it was time to step up a notch and put more order into its weekly free knowledge exchange. The new format will spotlight one area of marketing each week. Subject matter experts will present and then lead group discussion. The range of marketing subjects, over the coming weeks is extensive, ranging from traditional marketing to new and emerging marketing concepts and technologies.

want more information?

Commute Chat Lunch
Tuesday, October 7
Arbor Area Chamber of Commerce
115 West Huron, 3rd Floor, Ann Arbor
12pm-1:30pm
 
Commute Chat is a networking and informational lunch for employers, HR staff, owners, managers and others responsible for parking and go!passes at their organization. October's Commute Chat Topic is Going Green: Creating Eco-Friendly Commuting Plans for Your Organization. Learn how businesses and organizations in Ann Arbor are going green by creating eco-plans that encourage their employees to use sustainable transportation.

Jan K. Culbertson, Sr. Principal at Ann Arbor Architects Collaborative (A3C) will be on hand to outline A3C's transportation policy and how it helps their company reduce their carbon footprint. Nancy Shore from the getDowntown Program will present on the City of Ann Arbor's efforts to create a Commuter Choice program for their employees.

You'll leave this informative presentation with the tools you need to get started on your own plan!

Cost: Free to Chamber Members and go!pass program participants. $10 to others

want more information?

NetWorks!
Wednesday, October 8
11:30am – 1pm

want more information?

LA2M – Lunch Ann Arbor Marketing
Wednesday, October 8
Pizza Pino
221 West Liberty
11:45am - 1pm

Derek Mehraban, Ingenex Digital Marketing
Corporate Brand Management Online

LA2M is changing its format to provide more value for its lunchtime participants.  The diverse group of marketing professionals felt it was time to step up a notch and put more order into its weekly free knowledge exchange. The new format will spotlight one area of marketing each week. Subject matter experts will present and then lead group discussion. The range of marketing subjects, over the coming weeks is extensive, ranging from traditional marketing to new and emerging marketing concepts and technologies.

want more information?

Google AdWords Success Workshop
Thursday, October 9
Pure Visibility Inc.
201 South Main Street, fifth floor, Ann Arbor
9am – 4:30pm

Pure Visibility understands that AdWords accounts are very easy to set up and use, but difficult to master. At the end of the day, regardless of your skill level, the challenges in Pay Per Click are the same:
• How do I plan my strategy?
• How can I measure success?
• Do I know the latest techniques for increasing visitors, sales, and the bottom line?
• How do I get the most out of my limited management time while still getting the most out of my account?

Their course is a one-day workshop that provides winning, proven principles that will help you succeed in Pay Per Click management, regardless of whether you're a beginner who hasn't set up an AdWords account or a seasoned professional with years of experience.

Attendees must bring a laptop computer with wireless connectivity

want more information? 

Morning Edition
Wednesday, October 15
7am - 8:45am

want more information?

Donuts and Search Marketing
Friday, October 24
Pure Visibility Inc.
201 South Main Street, fifth floor, Ann Arbor
8:30 – 10am

Overwhelmed by the vast world of Internet marketing? Pure Visibility can help with its Donuts and Search Engine Marketing seminar. This no-charge group session will be mostly informal - after a brief overview of search marketing activities, they'll spend most of the time discussing your questions. They'll provide donuts, a space to meet and at least one of our search marketing experts. They'll talk at whatever level is comfortable for the people that show up: a basic intro to search or Q&A for people who have specific questions….

Possible topics include:
• What is search marketing and how can it help me?
• Is "natural"/"organic" search really free?
• What is the relative time for a return on investment in SEO, PPC and Social Media?
• How can I turn web visitors into customers?
• Why is my website not getting much search engine traffic?

want more information?

Seminar Series
Tuesday, October 28
Ann Arbor Area Chamber of Commerce
115 West Huron, 3rd Floor, Ann Arbor
3pm – 5pm

want more information?

NOVEMBER

NetWorks!
Thursday, November 13
11:30am – 1pm

want more information? 

Morning Edition
Wednesday, November 19
7am - 8:45am

want more information?

DECEMBER

NetWorks!
Thursday, Decmember 11
11:30am – 1pm

want more information?

 

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