Cranbrook Institute of Science Selects Ingenex for Web Site Development
August 26, 2010
Ingenex, a Michigan
Internet marketing, web design and search optimization firm, has
been selected to design, develop and launch a new website for the
Cranbrook Institute of Science.
The Cranbrook Institute of Science, a part of the
renowned Cranbrook Educational Community in Bloomfield Hills,
Mich., will implement Ingenex recommendations for Web site
development, search engine optimization, content management
systems, e-commerce functionality, social media integration and
analytics. The goal of the new website is to help the
Cranbrook Institute of Science better connect with its members and
the metro Detroit community as a whole.
“We feel that our website serves as our front door, and we’d
like our digital marketing strategy to help welcome everyone in to
explore all that the museum has to offer,” said Cranbrook Institute
of Science Director Michael Stafford. “Ingenex brings both
digital marketing savvy and design expertise to the table, and we
are really looking forward to working with their team.”&
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The Ingenex Digital Marketing strategy focuses on creating an
influential and easy-to-use Web site using the content management
system, Drupal.
“Your Web site communicates for your business 24 hours a day;
it connects with your customers and tells your brand’s story,” said
Derek Mehraban, CEO of Ingenex Digital Marketing. “Our goal is to
build Cranbrook’s Web site into an information powerhouse that
draws quality visitors in through stunning aesthetics and targeted,
optimized content.”
The revamped Cranbrook Web site will encourage interaction
between the museum and its patrons through easy navigation and
accessible information. In keeping with Cranbrook’s mission to
foster a love of learning, Ingenex will integrate a social media
campaign in order to reach an untapped resource of future
museum-goers.
About Ingenex Digital Marketing:
Ingenex Digital Marketing is an Ann Arbor, Michigan based
digital agency delivering marketing solutions for a digital world.
Ingenex is an agency that focuses on producing results through
social media marketing, web design, SEO, SEM, internet marketing,
digital public relations, and web analytics.
For more information visit the Ingenex Digital Marketing web
site:
http://www.ingenexdigital.com
About the Cranbrook Institute of Science:
The Cranbrook Institute of Science is part of the
internationally renowned Cranbrook Educational Community located in
Bloomfield Hills, Michigan.
Founded in 1930, Cranbrook Institute of Science is Michigan’s
only science and natural history museum. The museum’s mission is to
foster in its patrons an ardor for lifelong learning. Highlights
include: 11 permanent exhibits, state-of-the-art planetarium, an
observatory and nature center.




