Cranbrook Institute of Science Selects Ingenex for Web Site Development

August 26, 2010

Ingenex, a Michigan Internet marketing, web design and search optimization firm, has been selected to design, develop and launch a new website for the Cranbrook Institute of Science. 

The Cranbrook Institute of Science, a  part of the renowned Cranbrook Educational Community in Bloomfield Hills, Mich., will implement Ingenex recommendations for Web site development, search engine optimization, content management systems, e-commerce functionality, social media integration and analytics.  The goal of the new website is to help the Cranbrook Institute of Science better connect with its members and the metro Detroit community as a whole. 
 
“We feel that our website serves as our front door, and we’d like our digital marketing strategy to help welcome everyone in to explore all that the museum has to offer,” said Cranbrook Institute of Science Director Michael Stafford.  “Ingenex brings both digital marketing savvy and design expertise to the table, and we are really looking forward to working with their team.”& #160;  

The Ingenex Digital Marketing strategy focuses on creating an influential and easy-to-use Web site using the content management system, Drupal.

“Your Web site communicates for your business 24 hours a day; it connects with your customers and tells your brand’s story,” said Derek Mehraban, CEO of Ingenex Digital Marketing. “Our goal is to build Cranbrook’s Web site into an information powerhouse that draws quality visitors in through stunning aesthetics and targeted, optimized content.”
 
The revamped Cranbrook Web site will encourage interaction between the museum and its patrons through easy navigation and accessible information. In keeping with Cranbrook’s mission to foster a love of learning, Ingenex will integrate a social media campaign in order to reach an untapped resource of future museum-goers.

About Ingenex Digital Marketing:
Ingenex Digital Marketing is an Ann Arbor, Michigan based digital agency delivering marketing solutions for a digital world. Ingenex is an agency that focuses on producing results through social media marketing, web design, SEO, SEM, internet marketing, digital public relations, and web analytics.
 
For more information visit the Ingenex Digital Marketing web site: http://www.ingenexdigital.com  

About the Cranbrook Institute of Science:
The Cranbrook Institute of Science is part of the internationally renowned Cranbrook Educational Community located in Bloomfield Hills, Michigan. 

Founded in 1930, Cranbrook Institute of Science is Michigan’s only science and natural history museum. The museum’s mission is to foster in its patrons an ardor for lifelong learning. Highlights include: 11 permanent exhibits, state-of-the-art planetarium, an observatory and nature center.